Werk. NK Allround Gaming

The first ever Dutch National Allround Gaming Championship took place this year. The Esports Game Arena in Alphen aan de Rijn turned into a cauldron of emotions and sportsmanship.

The first ever Dutch National Allround Gaming Championship took place this year. The Esports Game Arena in Alphen aan de Rijn turned into a cauldron of emotions and sportsmanship. Twenty players had qualified in the past weeks through online qualifiers and now faced each other live, resulting in an exhilarating final and a worthy winner. Mike de Vos went home with a check worth a whopping 3,000 euros in Bol.com credit. Not bad for a few hours of button smashing.

And now, the numbers. With the content surrounding the championship, we generated a reach of 5,531,423 impressions (before the final), with 553,156 engagement actions (shares, likes, comments, clicks, and shout-outs). In total, the Dutch National Allround Gaming Championship was viewed 196,500 times (live views on Twitch, YouTube, and TikTok), and during the final, it reached an impressive 64.2K views.

Not only did the tournament thrive on our own platforms, but it also caught the attention of the news program “Journaal” (6:00 PM) and the youth news program “Jeugdjournaal,” both featuring a segment about the Dutch National Allround Gaming Championship.

– Client: Bol.com with partners
– Platform: Twitch, YouTube, TikTok, PU.nl, Gamer.nl

The first ever Dutch National Allround Gaming Championship took place this year. The Esports Game Arena in Alphen aan de Rijn turned into a cauldron of emotions and sportsmanship. Twenty players had qualified in the past weeks through online qualifiers and now faced each other live, resulting in an exhilarating final and a worthy winner. Mike de Vos went home with a check worth a whopping 3,000 euros in Bol.com credit. Not bad for a few hours of button smashing.

And now, the numbers. With the content surrounding the championship, we generated a reach of 5,531,423 impressions (before the final), with 553,156 engagement actions (shares, likes, comments, clicks, and shout-outs). In total, the Dutch National Allround Gaming Championship was viewed 196,500 times (live views on Twitch, YouTube, and TikTok), and during the final, it reached an impressive 64.2K views.

Not only did the tournament thrive on our own platforms, but it also caught the attention of the news program “Journaal” (6:00 PM) and the youth news program “Jeugdjournaal,” both featuring a segment about the Dutch National Allround Gaming Championship.

– Client: Bol.com with partners
– Platform: Twitch, YouTube, TikTok, PU.nl, Gamer.nl

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