Werk. Hey Google

The start of a new year generally means one thing: new resolutions. In the first two weeks of January, Google, with the assistance of Kieskeurig.nl, executed a beautiful and successful campaign. The entire campaign focused on how Google can help you keep your resolutions.

Challenge

Google has many products with a built-in speech assistant. This built-in speech assistant can help you keep good intentions. Google’s challenge was to inform as many people in the Netherlands as possible about this. In addition to informing people via the brand page, the target group had the option to click through to retailers such as bol.com. Via these retailers they could purchase their Google product (with a built-in speech assistant) at a discount.

Strategy

On kieskeurig.nl we created an information page where visitors could read more about the various Google speech products. On this page, two articles have been added where the Google Chromebook and Nest products are further explained. In order to reach the largest possible target group in the Netherlands, we broadcast a radio spot via Qmusic for two weeks. The first radio commercial was aimed at the good intention to eat (more) vegetarian food. The second commercial focused on more sports. Through a mix of different content, we have been able to reach a large number of people in the Netherlands.

Challenge

Google has many products with a built-in speech assistant. This built-in speech assistant can help you keep good intentions. Google’s challenge was to inform as many people in the Netherlands as possible about this. In addition to informing people via the brand page, the target group had the option to click through to retailers such as bol.com. Via these retailers they could purchase their Google product (with a built-in speech assistant) at a discount.

Strategy

On kieskeurig.nl we created an information page where visitors could read more about the various Google speech products. On this page, two articles have been added where the Google Chromebook and Nest products are further explained. In order to reach the largest possible target group in the Netherlands, we broadcast a radio spot via Qmusic for two weeks. The first radio commercial was aimed at the good intention to eat (more) vegetarian food. The second commercial focused on more sports. Through a mix of different content, we have been able to reach a large number of people in the Netherlands.

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Resultaten

With this campaign, 1.2 million impressions were achieved through the brand page, articles, social media, banners on Kieskeurig, and the Kieskeurig newsletter. Looking at the radio commercial on Qmusic, we achieved 2.7 million impressions. The pre-defined campaign objectives were met within two weeks.

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