Werk. Hey Google

The beginning of a new year generally means one thing: new year’s resolutions. With the help of Kieskeurig.nl, Google ran a great campaign for the first two weeks of January. The campaign was all about how Google can help you keep your new year’s resolutions.

Challenge

Google has many products with a built-in speech assistant. This built-in speech assistant can help you keep good intentions. Google’s challenge was to inform as many people in the Netherlands as possible about this. In addition to informing people via the brand page, the target group had the option to click through to retailers such as bol.com. Via these retailers they could purchase their Google product (with a built-in speech assistant) at a discount.

 

Strategy

On kieskeurig.nl we created an information page where visitors could read more about the various Google speech products. On this page, two articles have been added where the Google Chromebook and Nest products are further explained. In order to reach the largest possible target group in the Netherlands, we broadcast a radio spot via Qmusic for two weeks. The first radio commercial was aimed at the good intention to eat (more) vegetarian food. The second commercial focused on more sports. Through a mix of different content, we have been able to reach a large number of people in the Netherlands.

Challenge

Google has many products with a built-in speech assistant. This built-in speech assistant can help you keep good intentions. Google’s challenge was to inform as many people in the Netherlands as possible about this. In addition to informing people via the brand page, the target group had the option to click through to retailers such as bol.com. Via these retailers they could purchase their Google product (with a built-in speech assistant) at a discount.

 

Strategy

On kieskeurig.nl we created an information page where visitors could read more about the various Google speech products. On this page, two articles have been added where the Google Chromebook and Nest products are further explained. In order to reach the largest possible target group in the Netherlands, we broadcast a radio spot via Qmusic for two weeks. The first radio commercial was aimed at the good intention to eat (more) vegetarian food. The second commercial focused on more sports. Through a mix of different content, we have been able to reach a large number of people in the Netherlands.

Wil je meer van ons werk zien?

Scroll to Top

Results

This campaigned realized 1.2 million impressions through the brand page, articles, social media, banners on Kieskeurig and Kieskeurig’s newsletter. Looking at the Qmusic radio commercial, we realized 2.7 million impressions. The predetermined campaign objectives were reached within two weeks.

Results

This campaigned realized 1.2 million impressions through the brand page, articles, social media, banners on Kieskeurig and Kieskeurig’s newsletter. Looking at the Qmusic radio commercial, we realized 2.7 million impressions. The predetermined campaign objectives were reached within two weeks.

Student? Kickstart je Carrière!

Welke richting wil je op?

contact. Customer service

Apply. functie

Work. functie

contact. general

Do you want to know how our brands and unique content can contribute to the experience of your business? Or do you just want to drop by for a nice cup of coffee? Call or email us to schedule an appointment, or fill out the form below!

contact. Sales

We would love to tell your more about what our commercial propostions, (non-)spot solutions, branded or owned content concepts, seminars, event shows and consumer events can do for your brand. Want to know what Reshift can do for your brand? Fill out the form below!