Werk. Hey Google
The beginning of a new year generally means one thing: new year’s resolutions. With the help of Kieskeurig.nl, Google ran a great campaign for the first two weeks of January. The campaign was all about how Google can help you keep your new year’s resolutions.
Challenge
Google has many products with a built-in speech assistant. This built-in speech assistant can help you keep good intentions. Google’s challenge was to inform as many people in the Netherlands as possible about this. In addition to informing people via the brand page, the target group had the option to click through to retailers such as bol.com. Via these retailers they could purchase their Google product (with a built-in speech assistant) at a discount.
Strategy
On kieskeurig.nl we created an information page where visitors could read more about the various Google speech products. On this page, two articles have been added where the Google Chromebook and Nest products are further explained. In order to reach the largest possible target group in the Netherlands, we broadcast a radio spot via Qmusic for two weeks. The first radio commercial was aimed at the good intention to eat (more) vegetarian food. The second commercial focused on more sports. Through a mix of different content, we have been able to reach a large number of people in the Netherlands.
Challenge
Google has many products with a built-in speech assistant. This built-in speech assistant can help you keep good intentions. Google’s challenge was to inform as many people in the Netherlands as possible about this. In addition to informing people via the brand page, the target group had the option to click through to retailers such as bol.com. Via these retailers they could purchase their Google product (with a built-in speech assistant) at a discount.
Strategy
On kieskeurig.nl we created an information page where visitors could read more about the various Google speech products. On this page, two articles have been added where the Google Chromebook and Nest products are further explained. In order to reach the largest possible target group in the Netherlands, we broadcast a radio spot via Qmusic for two weeks. The first radio commercial was aimed at the good intention to eat (more) vegetarian food. The second commercial focused on more sports. Through a mix of different content, we have been able to reach a large number of people in the Netherlands.