Werk. Elfstedentocht for Pringles

Stay in the game! That was the slogan for Pringles’ European campaign and we were challenged to create the Dutch version for it. And what is more Dutch than the Elfstedentocht?

Stay in the game! That was the slogan for Pringles’ European campaign and we were challenged to create the Dutch version for it. And what is more Dutch than the Elfstedentocht?

Only what do you do when there is no ice…then you take the cargo bike, hang it full of cameras and then stream live for two days that you cycle the tour of tours and at the same time play Pokémon on the Switch.

85.000 viewers and an ultra high engagement as result

– Client: Pringles
– Platform: Twitch

Stay in the game! That was the slogan for Pringles’ European campaign and we were challenged to create the Dutch version for it. And what is more Dutch than the Elfstedentocht?

Only what do you do when there is no ice…then you take the cargo bike, hang it full of cameras and then stream live for two days that you cycle the tour of tours and at the same time play Pokémon on the Switch.

85.000 viewers and an ultra high engagement as result

– Client: Pringles
– Platform: Twitch

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