The laptops category within Kieskeurig.nl is one of the largest product groups. New products with distinctive and powerful specifications are regularly launched within this group. The visitors in this product group have a remarkably high intention of purchase: No less than 26% buys a laptop within 1 week and 44% indicate that they have no brand preference. This starting position provided Google with an excellent opportunity to educate consumers about the benefits of Chrome.
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Thanks to the diversity of components in the campaign, we achieved strong results on both of Google’s challenges. With the various articles, use of displays, videos and social posts, we reached an audience of millions. Over 33.000 people completed the Chromebook Choice Guide. At least 24 percent of them clicked through to a retailer, significantly increasing the click share of the Chromebook segment within the laptop product group.
Thanks to the diversity of components in the campaign, we achieved strong results on both of Google’s challenges. With the various articles, use of displays, videos and social posts, we reached an audience of millions. Over 33.000 people completed the Chromebook Choice Guide. At least 24 percent of them clicked through to a retailer, significantly increasing the click share of the Chromebook segment within the laptop product group.
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