An important role is played by the editors, who are presented as personalities – allowing the target audience to identify with them more easily and at the same time creating a close bond with the brand.
Power Unlimited knows what it wants, and sometimes expresses strong opinions. The editors review games subjectively yet independently, always with a love and passion for the medium. Power Unlimited is fun. The brand’s distinctive humor has, over the years, become iconic and indispensable. Power Unlimited has expertise and acts as an opinion leader for the target group.